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Student Positioning

Student Positioning is a division of the College Funding Service Center (CFSC). 


The Student Positioning program was created in 2001. It was originally offered exclusively to financial planners who used the program to help the families of their clients in college selection and financing. 


In 2016, the CFSC established the Student Positioning division, and the product was offered directly to families for the first time. 

Al Hoffman

Al Hoffman is the founder and CEO of the College Funding Service Center (CFSC) and leads the Student Positioning division. 


Al Hoffman is a Certified College Advisor and is one of the four founding members of the National College Advocacy Group (NCAG). He currently serves on the NCAG Board and the Executive Committee and as Committee Chair of the NCAG Certification Program.


Al is a nationally renowned speaker. He has spoken at national conferences for the Independent Educational Consultants Association (IECA) and the Higher Education Consultants Association (HECA) on topics ranging from college selection to college affordability. 

Al developed the Student Positioning program more than 20 years ago to help students select the right school academically, socially and financially.

Meet Our Team
of College Advisors

Student Positioning consists of a team of exceptional College Advisors. 


The team works closely with students and their families to select the colleges that best position each student for college and lifelong success. 

Lori Greenhaw

Tonica Johnson

Cori Murphy

Cori Murphy

Michael Robison

Paula Smith

Jeff Sonnergren